Home of Halloween Industry Toolkit 2024

Did you know the origins of Halloween trace back over 2,000 years ago to the ancient Celtic festival of Samhain (Sow-in)?

Tourism Ireland is sharing the story of Halloween and its origins on the island of ireland, and we have produced custom content focused on the history, traditions and fun facts surrounding the celebrations on October 31st.

Our Home of Halloween toolkit can be downloaded here. You will find a breakdown of social copy and relevant links in the document, free to share on your social media channels.

Tourism Ireland’s new campaign aims to encourage people to reconsider Ireland as an autumn destination. It will showcase some of the island of Ireland’s most beautiful landscapes and landmarks in a way not seen before in a tourism campaign, in black and white, showcasing Ireland as the authentic Home of Halloween.