Dear Industry Partner
Tourism Ireland’s global campaign –‘Fill your heart with Ireland’ – is live around the world.
The ‘Fill your heart with Ireland’ campaign is all about celebrating the different ways in which the island of Ireland fills the hearts of our visitors and of locals – and inviting potential holidaymakers to come and experience those for themselves. It’s an advocacy-led campaign –with the advocates, or personalities starring in the ads, sharing the things about Ireland which fill their hearts and dialling up what differentiates Ireland from other destinations. The ads shine a light on Ireland’s characters, character and culture, through engaging personal anecdotes told by those who love it best – its stars, local characters and visitors.
Tourism Ireland is sharing a toolkit of content to help you get involved in our ‘Fill your heart with Ireland’ campaign. Together, we can advocate what makes Ireland so great and the prime way that industry can get involved is by being an extension of our brand campaign. Collectively, we can spread the word about the island of Ireland further than ever and achieve maximum impact to entice consumers to consider Ireland as a destination.
To help you get involved, spread the word and make the most of this opportunity for your business, we have prepared a toolkit of digital content, that you, our industry partners, can use in your own overseas marketing throughout the year. You’ll find engaging imagery and social media content you can download and use on your own social channels or in presentations. One great example of how you can get involved is by sharing what fills your heart with Ireland here.
We hope you will find this toolkit useful in bringing a flavour of Ireland to your key business contacts and previous overseas visitors, helping you build business for the future.