Market Profiles
Market Profiles summarise tourism trends amongst holidaymakers to the island of Ireland.
They also contain valuable consumer insights and details on Tourism Ireland's marketing activities in each market.
Click on the links below to download the latest Market Profile documents.
Opens in new window US Market Profile 2019 PDF | 392KB Opens in new window Great Britain Market Profile 2019 PDF | 651KB Opens in new window Germany Market Profile 2019 PDF | 638KB Opens in new window France Market Profile 2019 PDF | 663KB Opens in new window The Nordics Market Profile 2019 PDF | 611KB Opens in new window The Netherlands Market Profile 2019 PDF | 553KB Opens in new window Spain Market Profile 2019 PDF | 681KB Opens in new window Italy Market Profile 2019 PDF | 592KB Opens in new window Canada Market Profile 2019 PDF | 637KB Opens in new window Australia and New Zealand Market Profile 2019 PDF | 471KB