Research and Insights

Tourism Ireland publishes a range of research documents including visitor facts & figures, seasonal updates and industry insights.

Portmagee, Co. Kerry
Cobh Cork
Overseas Tourism - Key Facts Find the latest visitor numbers, revenue and other key annual data for overseas tourism on the island of Ireland. Learn more
Howth Dublin
Visitor Facts & Figures An overview of tourism to the island – the number of tourists from specific markets, who they are, where they go, and what they spend. Learn more
Royal County Down Golf Course
Market Reviews Markets are reviewed on an ongoing basis to ensure opportunities overseas are maximised for inbound tourism and for industry partners across the island. Learn more
The Gobbins Cliff Path
Market Profiles Tourism Ireland's Market Profiles summarise tourism trends amongst holidaymakers to the island of Ireland. Learn more
Burren County Clare
Situation and Outlook Analysis Reports (SOAR) Tourism Ireland's Situation & Outlook Analysis Reports capture current available data on visitor numbers, the latest sectoral issues, the competitive environment, industry sentiment and the tourism outlook. Learn more
Devenish Island
Island of Ireland Overseas Marketing Segmentation Tourism Ireland's new target audience: Enrichment Explorers. Learn more