Divisions

Tourism Ireland has three operational divisions

1. Markets Division

The Markets Division develops and implements overseas marketing campaigns in Great Britain, North America, Mainland Europe and Australia. Tourism Ireland's teams in 16 market offices, and representatives in a further two markets, carry out comprehensive programmes of activity designed to inspire and motivate overseas consumers to choose the island of Ireland for a holiday or short break. The division includes Business Partnership, which develops, coordinates and implements B2B trade engagement strategies with Tourism Ireland’s overseas market teams in the areas of air and sea access, leisure, luxury, golf and outdoor activities, and supports industry partners on the island to engage with our marketing platforms overseas. The division also works to achieve additional growth for Northern Ireland and to assist it in realising its tourism potential. 

2. Marketing Division

The Marketing Division consists of three departments. Strategy & Insights helps shape Tourism Ireland’s strategic direction and carries out research and analysis on market trends and consumer behaviours in markets across the world. Global Media and Digital works with both Tourism Ireland market teams overseas and with industry suppliers to engage directly with consumers who wish to know more about the island of Ireland as a holiday destination. Brand and Marketing Communications manages the development, implementation and evaluation of the island of Ireland tourism brand marketing programme, including Tourism Ireland’s global advertising and social media campaigns, our publicity programme, as well as the generation and sourcing of features, articles and other content to inspire and motivate potential visitors overseas to choose the island of Ireland for holidays. 

3. Corporate Services Division

The Corporate Services Division supports the implementation of Tourism Ireland's corporate and operating plans across the organisation through its Corporate and Industry Communications, Finance, Human Resources, Northern Ireland Stakeholder Engagement, Information Communications Technology (ICT) & Data Protection departments.