Wild Atlantic Way campaigns

Making the Wild Atlantic Way famous overseas This year marks the 10th anniversary of the Wild Atlantic Way. The landscape and culture go back millennia but with Fáilte Ireland we are marking 10 years since the route came together. It’s a wonderful opportunity to retell the story of what’s on offer on one of the world’s longest coastal routes and certainly one of the most beautiful. Learn more.

2024 Wild Atlantic Way campaign Tourism Ireland has launched a new Wild Atlantic Way campaign in 14 markets, to coincide with the 10th anniversary of the iconic route. Learn more about the campaign.

Tourism Ireland’s 2023 Wild Atlantic Way campaign in the US Tourism Ireland’s 2023 Wild Atlantic Way campaign in the US Learn more about the campaign.