Happy St. Patrick's Day Red Haired lady

St Patrick’s Day 2025 programme

Tourism Ireland has unveiled its extensive programme of St Patrick’s Week 2025 promotions. We will undertake a major programme of media, travel trade and consumer promotions to capitalise on Ireland’s heightened profile around 17th March. Our programme will span Great Britain, Europe, North America and Australia.  

Tourism Ireland will be using every opportunity to capitalise on Ireland’s heightened profile this week; the saturation coverage about the island of Ireland across the global airwaves, in newspapers and digital media is an invaluable boost for our overall 2025 tourism promotional drive.

Highlights of Tourism Ireland’s St Patrick’s Day 2025 programme of activity

  • Tourism Ireland’s busy programme of consumer marketing activity will run across social media, email, website and publicity, in the run-up to and on St Patrick’s Day.
  • A new video is wishing the world a Happy St Patrick’s Day using a haunting cover of Breathless by The Corrs, performed by Irish band Lemoncello. The video includes stunning footage of Ireland and captures the excitement of festivities happening around the island on 17th March.  The message is that, while the world goes green on one day of the year, Ireland’s beauty is evergreen, with landscapes and scenery that will leave you breathless. It will deliver an estimated 29 million quality opportunities to see what the island of Ireland has to offer as a holiday destination.
  • Tourism Ireland is supporting Global Greenings once again in 2025 – working with selected iconic landmarks in key tourism markets and providing a toolkit for additional locations that wish to get involved. Sites due to light up in green include Niagara Falls, the Leaning Tower of Pisa, the Empire State Building, the Sky Tower in Auckland and the Sacré-Cœur in Paris.
  • Tourism Ireland will welcome international media to Ireland to stream, broadcast and share reasons to come to our island during St Patrick’s Week, with an audience reach of over 200 million.
  • A St Patrick’s day documentary will air on BBC Two in Great Britain and on ARTE.tv in Europe.
  • Tourism Ireland will bring a taste of the action around the world – including its Ireland Week activities in Madrid, Milan, Paris and Switzerland and its support for St Patrick’s Day parades and festivals in cities around the world. 
  • Tourism Ireland’s ‘Fill your heart with Ireland’ campaigns will be live, with a goal of driving consideration of Ireland as a destination to visit – running on TV in the US, Great Britain and Germany, as well as on digital channels in all markets.

Click through our media gallery below.

ST PATRICK'S PARADE
St Patrick's Day Programme 2024 Read about the campaign.