St Patrick’s Day 2025 programme
St Patrick’s Day is a vital time for tourism, when we welcome approximately 100,000 overseas visitors, while media coverage around the world leads St Patrick’s Week to be the peak period of the year for people to research ‘holidays in Ireland’, per online search data, teeing up bookings for the year ahead. Tourism Ireland undertook a major programme of media, travel trade and consumer promotions to capitalise on Ireland’s heightened profile once again around 17th March in 2025. Our programme spanned Great Britain, Europe, North America and Australia.
Tourism Ireland took every opportunity to capitalise on Ireland’s heightened profile around St Patrick’s Day; the saturation coverage about the island of Ireland across the global airwaves, in newspapers and digital media is an invaluable boost for our overall 2025 tourism promotional drive.
Highlights of Tourism Ireland’s St Patrick’s Day 2025 programme of activity
- Tourism Ireland’s busy programme of consumer marketing activity included social media, email marketing, digital and publicity, in the run-up to and on St Patrick’s Day.
- Tourism Ireland’s new St Patrick’s Day video marked the moment and wished the world a Happy St Patrick’s Day using a haunting cover of Breathless by The Corrs, performed by Irish band Lemoncello. It included stunning footage of Ireland and captured the excitement of festivities happening around the island on 17th March. It had over 30 million views on Facebook, Instagram and YouTube and was played at events in Washington DC.
- Tourism Ireland supported Global Greenings once again in 2025 – working with selected iconic landmarks in key tourism markets, including Niagara Falls, the Empire State Building, Leaning Tower of Pisa, the Kelpies in Scotland, Sacré-Cœur in Paris, the Sky Tower in New Zealand and more.
- Tourism Ireland welcomed international media to Ireland to stream, broadcast and share reasons to come to our island during St Patrick’s Week, with an audience reach of over 200 million. We hosted TV presenters on the ground, streaming the Dublin festival, some of our regional St Patrick’s Day Festivals and travel tips from around the island across the world.
- A documentary about St Patrick aired on BBC Two in Great Britain and on ARTE.tv in Europe, covering the life and influence of the saint, as well as key locations to explore on our island.
- Tourism Ireland brought a taste of the action around the world – including our Ireland Week activities in Madrid, Milan, Paris and Switzerland, as well as our support for St Patrick’s Day parades and festivals in cities around the world.
- Our ‘Fill your heart with Ireland’ campaigns were live, with a goal of driving consideration of Ireland as a destination to visit – running on TV in the US, Great Britain and Germany, as well as on digital channels in all markets.
Click through our media gallery below.
.tmb-0.jpg)
