Ireland Home of Halloween campaign 2024

Tourism Ireland is promoting Halloween as an iconic reason to visit the island of Ireland in autumn. A multi-market campaign has gone live, aiming to reach potential visitors in time for autumn holiday booking timelines. Halloween is a favourite calendar moment in many countries around the world, yet not everyone knows that it originated on the island of Ireland around 2,000 years ago in Celtic culture. 

The campaign launched with a 60-second film which is filmed partly in black and white – to bring a sense of history and distinctiveness and to showcase Ireland in a way that completely stands out from other destinations – and then bursts into colour with modern-day festivities. Landscapes are featured from around the island of Ireland, including Poulnabrone Dolmen, the Giant’s Causeway, Derry-Londonderry, Craggaunowen Crannóg and Newgrange. The campaign is running on a mix of TV, cinema and digital channels in 12 key tourism markets including Britain, the United States, Canada, Australia, Germany, France, Spain, Italy, Netherlands, Nordics, Austria and Switzerland.  

Click through our media gallery below.