Ireland Home of Halloween campaign 2023
A €1 / £0.85 million ‘Ireland Home of Halloween’ campaign – celebrating the island of Ireland as the birthplace of the world’s spookiest festival around 2,000 years ago – was rolled out on 25-31 October 2023. Building on the momentum of campaigns from the past few years and using the hashtag #HomeofHalloween, the campaign ran in 11 markets – including Great Britain, the United States, Germany, France, Spain, Italy, the Netherlands, Belgium, the Nordic countries, Canada and Australia. The paid media campaign – on Teads, YouTube, Meta and TikTok – delivered 214 million impressions (opportunities to see) and had 32 million completed views. And all the combined global activations delivered almost 300,000 views of Halloween-specific content on our international website, Ireland.com.
