NI Overseas Engagement Programme 2025
Tourism Ireland, in collaboration with Tourism NI, is delighted to announce the opening of the NI Overseas Engagement Programme (NIOEP) 2025. This programme aims to support the attendance of NI attraction, activity, and experience providers to attend Tourism Ireland-led, in-person, leisure shows and events in key overseas markets in 2025.
The purpose of this programme is to enable NI Industry to fully engage with Tourism Ireland’s overseas marketing programme, to facilitate participation in Tourism Ireland-led events in overseas markets (fairs, workshops, shows, sales missions), and to assist NI industry to promote their products/services directly to both consumers and the travel trade overseas.
This programme supports the attendance of established Northern Ireland activity and experience tourism businesses at Tourism Ireland-led leisure events, where the industry partner is recruited via Tourism NI. The initiative is designed primarily to support small, privately owned, tourism businesses.
The application window opens from Monday 7th April 2025, i.e., fully completed applications may be submitted from Monday 7th April, for activity that takes place until Monday 1st December 2025, subject to funds remaining.
To be considered for NIOEP support, applications must be submitted and approved in advance of the show/event taking place. The guidelines and application forms for the NI Overseas Engagement Programme are available below.
For any queries regarding the NI Overseas Engagement Programme please contact Audrey O’Connor at eventsupport@tourismireland.com.