Skip to Content

Co-operative Partnerships

Tourism  Ireland  aims  to  carry  out  co-operative  marketing  activity  with  partners to support the overall  mandate of the  organisation  to  grow  tourism sustainably to the island  of  Ireland  and  assist  Northern  Ireland  to  reach  its  tourism  potential.  Tourism Ireland seeks to partner with organisations who are willing to co-invest in campaign activity  to  drive  sales.  In  engaging  in  these  partnerships,  Tourism  Ireland  seeks  to combine the motivational appeal of destination promotion with a partner’s ability to offer an  aspect  of  an  island  of  Ireland  holiday,  at  a  competitive  price  to  convert consumer interest in visiting. To achieve  this,  Tourism  Ireland  proactively  seeks  partnerships  with  airlines,  sea carriers,  island  of  Ireland  industry  and  tour  operators. Tourism  Ireland proactively invites proposals for partnership from key partners. Co-operative  marketing is  marketing  activity  involving  Tourism Ireland  and  one  or more  partner  stakeholder,  where  we  finance,  plan,  run  and  evaluate  a  campaign together, to reach dual or complementary goals.

Additionally,  all prospective partners may submit proposals for co-operative engagement at any point throughout the year. Proposals are evaluated on their potential to drive tourism recovery sustainably, and over time, grow incremental visitors and/or bed nights to the island of Ireland.

Great Britain - OTA Co-operative Campaign 2025
Great Britain Partnership Programmes From: 10/12/2024; To: 31/12/2025 Opened for registration To be agreed depending on campaign
Tourism Ireland Great Britain team invites island of Ireland industry partners to participate in OTA partnerships with featured offers
Learn more
Great Britain - Airline Co-Operative Campaigns 2025
Great Britain Partnership Programmes From: 10/12/2024; To: 31/12/2025 Opened for registration €20,000 / £17,200 * combined carrier and Tourism Ireland contribution (inclusive of VAT)
Air Carrier co-operative campaigns in Great Britain throughout 2025
Learn more
Great Britain - Ferry Co-Operative Campaigns 2025
Great Britain Partnership Programmes From: 10/12/2024; To: 31/12/2025 Opened for registration €20,000 / £17,200 combined ferry and Tourism Ireland contribution (inclusive of VAT)
Ferry carrier co-operative campaigns in Great Britain throughout 2025
Learn more
Great Britain - Island of Ireland Co-Op Campaigns 2025
Great Britain Partnership Programmes From: 10/12/2024; To: 31/12/2025 Opened for registration €5,000 / £4,300
Island of Ireland cooperative campaigns across Great Britain.
Learn more
Nordics - Industry Co-Op 2025
Nordics Advertising and Marketing From: 19/12/2023; To: 30/12/2025 Opened for registration minimum €1,000 / £860
We match your planned media spend 50:50 across digital channels in the Nordics to give your campaign an extra push.
Learn more
BeNe - Tour Operator Co-op Campaigns 2025
Belgium and The Netherlands Partnership Programmes From: 01/01/2025; To: 31/12/2025 Opened for registration From €2,000 / £1,700
Co-op marketing opportunity for your tourism business with travel trade in Belgium and/or the Netherlands.
Learn more
BeNe - Industry Co-op Campaigns 2025
Belgium and The Netherlands Partnership Programmes From: 01/01/2025; To: 31/12/2025 Opened for registration From €1,000 / £860
Co-operative campaign opportunity for island of Ireland industry partners.
Learn more