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United States - Consumer Partnership Programme 2025

United States From: 01/01/2025 To: 31/12/2025 Closed for registration Gold - USD $32,000, Silver - USD $16,500, Bronze - USD $6,000

Information

Opportunity closed for registration due to high demand.

Thank you for your interest.

Tourism Ireland’s annual Consumer Partnership Programme is designed to turn ‘lookers into bookers’ and drive higher levels of conversion by placing your travel packages in front of targeted prospective travellers throughout the consumer journey to deliver third-party referrals, supported with a robust digital tactical media plan. The digital marketing programme offers targeted exposure for your tourism offering across Tourism Ireland owned and third-party media platforms.

Highlights Include:

  • Email marketing - exposure to 3rd party travel subscriber databases and Tourism Ireland's warm database
  • Social media marketing – organic & sponsored Facebook and Instagram posts
  • Ireland.com website -  your offers on Ireland.com offers page
  • Increased re-targeting activity including programmatic
  • Year-round publicity and communications activity

Tourism Ireland’s website Ireland.com remains the primary call to action for all Tourism Ireland marketing communications and offers partners a year-round ‘shop window' to display your offers and packages.

The programme offers 3 options:

Gold: $32,000 / €32,000 / £27,520

Silver: $16,500 / €16,500 / £14,190

Bronze: $6,000 / €6,000 / £5,160

Tourism Ireland will ensure you receive:

  • Product exposure through affiliation with Tourism Ireland’s multi-million-dollar consumer marketing campaigns
  • Mid-year and year-end feedback reports to evaluate performance
  • Year-round communication with dedicated Tourism Ireland colleague

Full details can be found here.

Opportunity Type
B2C
Activity category
Partnership Programmes
Activity
Paid Partnership Programmes
Destination programme
Island of Ireland
Spaces
18
Sign up by
12/12/2024
Schedule
January - December 2025

3rd Party Flighting Schedule: February - January 2025

Owned Channel Flighting Schedule: Monthly