Italy - Ireland Week 2025

In 2025, Ireland Week will take place in Southern Europe (France, Italy and Spain), a week-long celebration of the culture of Ireland, to coincide with St. Patrick's Day. Throughout Ireland Week, island of Ireland industry partners are invited to participate in B2B and B2C events in Italy, Spain and France.

Tourism Ireland Italy is offering you a 2-day opportunity to promote your visitor experience to Italian consumers, media and trade (Travel Agents, Tour Operators) at the "Experience Ireland" showcase on Sunday 9th March (Italian consumer day) and Monday 10th March (Italian Media & Trade), in Milan city center.

As a key part of the programme of Ireland Week 2025, industry partners will have the opportunity to deliver a live demonstration or presentation of their experience/product to the Italian audience of consumers, media and trade. "Experience Ireland", in its 3rd year, is an experiential, hands-on showcase of the island of Ireland for Italian consumers and top tier travel trade and media contacts in the Italian market. Italian attendees will enjoy food & drink tastings, workshops and demonstrations such as bread making or language lessons, Irish dancing and Irish crafts, all demonstrated by you - the industry experts from the island of Ireland. The objective is to create an Irish experience in Italy and meet consumers, tour operators, travel agents and journalists.  

Prizes/gadgets or samples will be most welcome as a great support to engage with the audience. For additional promotion, we would like to invite you to create a dedicated offer code with special value for bookings made during Ireland week (9-17 March).