Great Britain - The British Masters @ The Belfry 2025

The British Masters at the Belfry (host of iconic Ryder Cup displays) in Birmingham is a key golf consumer event supported by Sky Sports and hosted by Nick Faldo. It offers you the opportunity to engage with over 60,000 high spending and value spend GB golf consumers. (Four balls, individuals, and groups of all sizes.)  

Official competition days: 

Day 1: Thursday 21st August 2025

Day 2: Friday 22nd August 2025

Day 3: Saturday 23rd August 2025

Day 4: Sunday 24th August 2025

Wednesday 20th August 2025 is the pro-am day. It is open to the public. Optional attendance by industry partners is free of charge. 

Tourism Ireland's objective is to promote the Island of Ireland’s as a welcoming, open and relaxed golf destination. We will be highlighting our hidden gem parkland, links, and resort golf courses for golfers at all levels. Our key messaging is to inspire consumers on the island of Ireland's exceptional golf courses, 19th hole welcome, the legacy of The 153rd Open and The 2027 Ryder Cup and sharing off the course food, sightseeing and other inspirational break experiences.

Our Golf in Ireland stand will be inviting and interactive to help you engage with consumers. This show is a wonderful opportunity for capturing enquiries and bookings so please aim to make the best use of your valuable time. Partners are encouraged to travel with tailor made exclusive GB priced market show offers. You also have the option to do your own competitions if you so wish.  Please note one desk per partner.