Information
Tourism Ireland invite industry partners to participate in partnerships with Online Travel Agent (OTA) in Great Britain. Through OTA partnerships you can submit your offers to feature within our OTA campaigns.
Opportunity Details:
Tourism Ireland co-operative OTA partnerships aim to increase destination awareness and deliver holidaymaker bookings to the island of Ireland.
The OTA promotional campaigns will promote specific destinations or regions, and Tourism Ireland co-branding will be included.
There are two types of opportunities available for industry partners:
1. Submit an offer to feature within the OTA campaign: There is an opportunity for you to submit your OTA ready offers for inclusion in the campaign. This will increase your reach and booking potential. To be considered, your offer must be in the form of a special discount code redeemable for OTA users, or a special promotion/price point running during the campaigns’ timeframe.
2. Partnering with Tourism Ireland and the OTA: You can partner with Tourism Ireland to co-fund an OTA campaign to drive traffic directly to your website. The minimum level of funding is dependent of the total investment put towards the campaign.
Please get in touch to know find out more. Tourism Ireland's investment is inclusive of VAT.
*Please note that campaign funding is subject to confirmation of Tourism Ireland market plans and budget which will be confirmed in due course.
- Opportunity Type
- B2C
- Activity category
- Partnership Programmes
- Activity
- Co-operative Partnerships
- Destination programme
- Island of Ireland