Information
The GB air carrier programme aims to increase destination awareness and increases in passenger numbers travelling to the island of Ireland. Campaigns must include external channels and be discussed with and approved by Tourism Ireland prior to media booking.
All campaigns must include an island of Ireland destination message, where possible both Northern Ireland and Republic of Ireland messaging should be highlighted in the campaign. Creative will be led by the air carrier, promoting specific routes, and Tourism Ireland branding must be included.
Specific KPIs will be set for each campaign including incremental booking numbers and following the campaign Tourism Ireland requires a full report of the campaign results/performance including measurements and sales information for auditing and invoicing purposes.
The minimum level of funding with the air carrier and Tourism Ireland combined is €20,000 *
Great Britain to Island of Ireland routes only.
Tourism Ireland investment is inclusive of VAT.
* Please note that campaign funding is subject to confirmation of Tourism Ireland market plans and budget which will be confirmed in due course.
Once plans have been jointly approved by the partner and Tourism Ireland, Tourism Ireland will match up to 50% of the total investment, subject to the campaign objectives being in line with Tourism Ireland's strategic objectives.
- Opportunity Type
- B2C
- Activity category
- Partnership Programmes
- Activity
- Co-operative Partnerships
- Destination programme
- Island of Ireland