Germany - Digital Package 2025

Information

The Digital Package will include the following activity across Tourism Ireland Germany’s digital channels:  

•  A total of three social media posts across our main channels: We will post three social media posts to our 325K+ Facebook fans and 84K+ Instagram followers and where applicable also one post on our German TikTok channel (34k+ followers). The posts will be scheduled over a period of approx. 2 months. Depending on content available we will post a mix of video, image/album and link posts on Facebook and images / video on Instagram Stories.

• Feature in our email newsletter: Our consumer email is sent to a database of approx. 50k consumers. Our average open rate is 30% and average click rate 2.8%

  The feature includes an image, a headline and short text promoting your product/service with link directly to your website/landing page.

• Sponsored competition: Engage with our German audience and promote your business by sponsoring a prize for these free giveaways. The competition will be featured on a dedicated landing page on Ireland.com and promoted across our social media channels and ezine communications outlined in the package above. The competition page will include links to your website. (Prize sponsorship with a value of min. €100)

Notes: 

• This package is most suitable for, and limited to medium-large scale industry providers. We would also love to hear from smaller scale industry providers for our other opportunities, such as social inspirational content
• This is a limited opportunity with 3 spaces available per quarter. We will select interested partners aligning with our campaign planning schedule and based on the in-market potential we see.  
• All materials provided will be subject to editorial control. Material provided must be of high standard; a quirky story, eye - catching images which appeal to the German audience and social first. This will encourage a higher engagement rate with your content and increased clicks to your website. Please see further details about our social media channels here.