Information
In 2025, Tourism Ireland GB invites partners from the island of Ireland to join our digital co-operative marketing programme. You are invited to submit digital campaigns that will drive awareness and bookings from Great Britain. Your media campaign must lead with a dedicated island of Ireland message, branding and tactical offer. Based on the strength of the campaign, its potential effectiveness, and agreement with Tourism Ireland in advance, we can co-fund up to 50% of the cost of the campaign.
For activity to be eligible:
- Objectives of the activity must be in line with Tourism Ireland's online strategic objectives .
- The objective of the activity and KPIs must be agreed up front .
- The campaign must be led by GB media targeting consumers from England, Scotland & Wales only.
The minimum level of total (Tourism Ireland + partner) investment in the activity must be €5,000 / £4,300. Tourism Ireland investment is inclusive of VAT .
Partners must supply a dedicated booking page to optimise the consumer journey and to allow full measurability. A full measurement evaluation of online activity must also be provided by partner at the end of the campaign showing the following:
- Results achieved versus campaign objectives
- Response to targets set e.g. bookings, revenue/sales produced from campaign, open rates, click through rates, banner, email, and other advertising metrics
- Commercial benefit and full auditable proof (invoices) for total activity spend
Please note this opportunity is to be confirmed once Tourism Ireland market plans have been finalised.
- Opportunity Type
- B2C / B2B
- Activity category
- Partnership Programmes
- Activity
- Co-operative Partnerships
- Destination programme
- Island of Ireland
- Sign up by
- 31/12/2025