France - Organic Social Media Package 2025

Information

Package Includes:

• Organic social media ‘Tell us Your story’ post: Social media content around the ‘tell us your story’ theme will reach over 253k Facebook fans or 81K Instagram followers (depending on asset suitability) as well as an Instagram story. This will be an inspirational post expressing reasons why our French audience should visit your tourism business using authentic stories, through lived experiences and eye-catching images which appeal to the French market.
• Featured offer in Tourism Ireland's ezines: One offer in Tourism Ireland's monthly ezine to over 184K active French consumers who are actively engaged and intrigued in visiting the island of Ireland. 

General Conditions:

-         This package is not directed towards tactical offers, but rather to an inspirational offer and authentic stories.

-         Only 10 spaces available. They will be chosen in relation to most relevant to our content planning schedule and in-market potential.

-          All materials provided are subject to editorial control. Material must be of a high standard; an authentic story and eye-catching images, appealing to the French market. In turn, this will ensure a higher engagement rate and number of clicks onto your website.

-          This package is solely for industry partners and is most suitable for medium-large scale industry providers. Small to medium scale industry partners are also suitable.

Content Calendar for 2025:

-          January: New year

-          February: St Brigid's Day

-          March: Ireland Week / St Patrick's

-          April: Ireland's Ancient East

-          May: Wild Atlantic Way

-          June: Sustainability and Slow Tourism

-          September: Short Breaks and Festival Season

-          October: Halloween

-          November: Island of Ireland year round

-          December: Christmas