France - Full Digital Package 2025

Information

Opportunity Details:

Package includes: 

• Organic Social Media Post x1: A social media post to our 253k+ Facebook fans or 82k+ Instagram fans depending on asset suitability. This will be an inspirational post expressing reasons why our French audience should visit your tourism business using a unique story and images. This organic post will be a ‘tell us your story’ post rather than a specific offer, to enhance the authenticity of your message.  We strongly advise this story to be original, using images and words to highlight the key reasons French consumers should to visit the island of Ireland and your business.
• Exclusive Instagram Story x1: This is a series of 1-6 Instagram story cards to our 82K+ followers, with a link to drive traffic to your website. We recommend focusing on brand awareness and inspirational and engaging content using authentic stories and imagery. This is not a tactical offer opportunity.
• Sponsored Post on Social Media x1: A social media sponsored post on Tourism Ireland's Facebook account to an engaged French audience. This will drive traffic to a dedicated page on Ireland.com/fr-fr to promote your tactical offer. We greatly recommend powerful imagery and video content to ensure high levels of engagement. 
• Bespoke Page on Ireland.com France: A new, bespoke page built for your tourism business to ensure increased visibility and standout. This should be made attractive for the French audience.  

General conditions:

-  Only 7 packages available. The selection will be upon both a first come first serve basis but also to which partners best align with our campaign planning schedule, brand engagement and the in-market potential.

-  This package is available for both trade and industry partners with tactical offers to ensure traffic is driven to partners landing pages.

-  This package is most suitable for and limited to medium-large scale partners. If your business is a smaller provider, please get in touch and see our other packages on offer.

-  All materials provided are subject to editorial control. Material provided must be of high standard, a quirky story, eye-catching images which must appeal to the French audience. This will encourage follow-through with a high engagement rate with your content and increased clicks and traffic on your website.