France - Full Digital Package

Information

Package includes:

• Offers feature on Tourism Ireland France’s website (3 months): Premium offer feature across Ireland.com/fr-fr to ensure increased visibility and standout.  There will also be an opportunity for an offer to be integrated in the automated email program for 3 months, an average of 350K + automated emails are sent monthly. This offer should be relevant to the French market to stimulate the desire to plan their trip to Ireland. We recommend offering a discount code to enhance visibility and energize drive.
• Organic social media post (1): A social media post to our 242k + Facebook fans or 73k + Instagram fans depending on assets suitability. This will be an inspirational post dialing up reasons why our French audience should visit your business using a unique story and images. This organic post will be a ‘tell us your story’ post rather than a specific offer, to enhance the authenticity of the key message.  We strongly advise this story to be original, using images and words to highlight the key reasons for a French person to visit Ireland and your business. For example, ‘What makes your business and Ireland itself unique? What are the reasons to visit and why?’
• Exclusive Instagram story post (1): This is a series of 4-6 Instagram story cards to our 73K+ followers, with a link to drive traffic to your website. We would recommend focusing fundamentally on brand awareness and inspirational and engaging content using authentic stories and imagery. These are not tactical offer opportunities.
• Sponsored post on social media (1): A social media post promoted on Facebook (net media value of €800), through Tourism Ireland France’s accounts to an engaged French audience. This will drive traffic to a custom dedicated page on Ireland.com/fr-fr to promote the partner’s tactical offer. We greatly recommend powerful imagery and video content to ensure high levels of engagement. 
• Custom dedicated page on Tourism Ireland France’s website: A new, bespoke page built for the partner to ensure increased visibility and standout. This should be made attractive for the French audience. 

General conditions:

- There is limited opportunity, with 7 packages available. The selection will be upon both a first come first serve basis but also to which partners best align with our campaign planning schedule, brand engagement and the in-market potential.

- This package is available for both trade and industry partners, geared towards tactical offers to ensure traffic is driven to partners landing pages.

- This package is most suitable for and limited to medium-large scale industry providers. If your business is a smaller provider, please get in touch and see our other packages on offer.

- All materials provided are subject to editorial control. Material provided must be of high standard, a quirky story, eye-catching images which must appeal to the French audience. This will encourage follow-through with a high engagement rate with your content and increased clicks and traffic on your website.