Canada - Partnership Programme 2025

Tourism Ireland invests heavily in consumer marketing campaigns in Canada to inspire travel to the island of Ireland through its global "Fill Your Heart with Ireland" campaign. The goal is to boost travel during the shoulder season, with a focus on regional areas and Northern Ireland, ensuring sustainable growth.

The annual Consumer Partnership Programme aims to convert interest into bookings by promoting travel packages to targeted audiences throughout their decision-making journey. This includes third-party referrals and a comprehensive digital media plan.

Tourism Ireland’s digital marketing leverages owned channels and paid media on platforms like Meta, using retargeting strategies to drive qualified traffic to partner businesses. Tourism Ireland's website, Ireland.com, serves as the central hub for all marketing efforts, providing a year-round platform for showcasing vacation offers and packages.

Register by January 24, 2025 by contacting Sandra Moffatt smoffatt@tourismireland.com and Lauren Lamonday llamonday@tourismireland.com