BeNe - Competition Prize Sponsorship 2024

Information

We are always on the look-out for prizes which we can ideally combine for a Dutch / Belgian visitor to have the opportunity to fully experience a location on the island e.g., accommodation, entrance to nearby visitor attractions, opportunity to take part in activities/ experiences, transport etc. 

Why not avail of this opportunity to team up with Tourism Ireland by sponsoring (part of) a competition prize? This cost-effective opportunity to promote your product in the BeNe region offers you the chance to boost awareness for your business and product offering as well as raising awareness for your local community through sponsorship of a prize for one of our consumer competitions.

To boost engagement with the competition and offer an even more attractive prize, why not team up with other businesses in your pertaining region and create a prize which treats the winner to an immersive experience of your local area, including an accommodation offering and entrance to a visitor attraction or an experience offering? If you would like to offer this kind of collaborative prize, please get in touch with your own local contacts and present the prize offering to us after confirming participation with the relevant businesses. 

Here are the details of how we would promote your prize. 

• Dedicated competition page will be live on ireland.com/nl-nl/ for the competition period: Bespoke competition page will be developed with details of the prize and including links back to prize sponsor websites. The dedicated competition page will be live for approx. 2-3 weeks.
• Posts on social media channels (2): Two social media posts to our 207,968+ Facebook followers, 21.5K Instagram followers. The in-market Digital team will work with you to assist in creating channel-relevant outings to encourage followers to find out more about your collective product offerings and how to enter the competition to win the prize. 
• Dedicated BeNe Consumer Newsletter – article & offer (1): Details of the competition prize will be included in one of our Consumer E-zines. Our E-zines reach approx. 84,000 active contacts who are interested in the island of Ireland as a holiday destination.

When applying for this opportunity, please supply the following information: 

• competition prize details 
• supporting imagery/video 
• short story/background information about your business (and any partnering business if offering a joint prize) 
• (tagged) URL to your main website 
• handles to your Social media channels 

Please note: All materials provided will be subject to editorial control. Material provided must be of high standard; a quirky story, eye – catching images which appeal to the BeNe audience. This will guarantee a higher number of entries and clicks to your website. 

Please contact us to discuss this opportunity and get involved! Limited spaces available across the year.