Information
This 2025 partnership programme will offer exposure, via a dynamic digital marketing campaign, to put your travel packages in front of as many prospective travelers who are in the active planning and booking mode, and by re-targeting those who have expressed an interest in traveling to the island of Ireland. Our goal is to expose potential travelers to compelling, relevant, and experiential offers that are both easy to purchase and offer value for money.
2025 Programme highlights include:
Digital Marketing Paid Activity runs in two bursts (in Q1 + Q4)
- Increased re-targeting activity including programmatic
- Exclusive paid promotion via 3rd party travel sites (previous: Kayak & TripAdvisor)
Email Marketing
- Exposure to 3rd party travel subscriber databases and to the Tourism Ireland consumer ezine (database of +20k contacts)
Social Media Marketing
- Organic and sponsored Facebook posts and Instagram stories
Ireland.com Website
- Your offer on Ireland.com offers page
Publicity Activity
- Programme of publicity and communications activity
6 places available. This opportunity is suitable for the well-established medium-large island of Ireland industry partners. We would love smaller industry partners to apply for our other opportunities.
For more information see: ANZ Partnership Programme Flyer
- Opportunity Type
- B2C
- Activity category
- Partnership Programmes
- Activity
- Paid Partnership Programmes
- Destination programme
- Island of Ireland
- Spaces
- 6
- Sign up by
- 14/02/2025