Paid Partnership Programmes

Tourism Ireland’s marketing teams package together co-operative, digital and media partnership programmes that provide value for money for industry and are available throughout the year. These packages can include both internal and external channels such as promoted placement on Ireland.com, social media features, offers, features in ezines and more. Typically, our larger markets apply a tiered system of gold, silver and bronze packages ensuring that there are ample opportunities for all sizes of industry partners. Partnership Programmes usually have limited space available so apply early to avoid disappointment.

Canada - Partnership Programme 2025

Canada Partnership Programmes From: 01/02/2025; To: 15/12/2025 Opened for registration Places are limited. Participation is not guaranteed. Participation costs in your currency of preference: 2025 Program: $10,000 / €6,650 / £5,700

Canada’s Partnership Programme turns lookers into bookers

Australia & New Zealand - Industry Partnership Programme 2025

Australia and New Zealand Partnership Programmes From: 03/03/2025; To: 31/12/2025 Opened for registration AUD$8,200 / €5,000 / £4,300

Tourism Ireland Australia and New Zealand's Industry Partnership Programme is designed to turn ‘lookers into bookers’ and boost conversion by showcasing your travel packages to targeted travelers, providing exposure during key booking and planning periods.

Great Britain - Partnership Programme 2025

Great Britain Partnership Programmes From: 10/12/2024; To: 31/12/2025 Opened for registration €4,000 / £3,440

Reach an engaged Great Britain audience via Tourism Ireland's Great Britain partnership programme

United States - Consumer Partnership Programme 2025

United States Partnership Programmes From: 01/01/2025; To: 31/12/2025 Opened for registration Gold - USD $32,000, Silver - USD $16,500, Bronze - USD $6,000

Tourism Ireland’s annual Consumer Partnership Programme is designed to turn ‘lookers into bookers’ and drive higher levels of conversion by placing your travel packages in front of targeted prospective travellers throughout the consumer journey to deliver third-party referrals, supported with a robust digital tactical media plan. The digital marketing programme offers targeted exposure for your tourism offering across Tourism Ireland owned and third-party media platforms.

Italy - Digital Marketing Package 2025

Italy Advertising and Marketing From: 31/12/2024; To: 18/12/2025 Opened for registration €600

Sign up for Italy's Digital Marketing Package 2025 and increase your sales from Italy. Take advantage now while direct access from Italy to the island of Ireland is at record levels.

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