Tourism Ireland unveils new ‘Fill your heart with Ireland’ videos

Tourism Ireland has unveiled a suite of new ads, as part of its ‘Fill your heart with Ireland’ global campaign. The videos focus on the passions of potential overseas visitors to Ireland and highlight the breadth of experiences on offer on a holiday here, including soft adventure, rich heritage and our spectacular landscape.

The videos are being shared with Tourism Ireland’s 6 million fans and followers on social media – mainly on Facebook, Instagram and YouTube across all key markets. This year, Tourism Ireland’s ‘Fill your heart with Ireland’ campaign will deliver 1 billion impressions or opportunities to see what the island of Ireland has to offer. 

Elmagh Killeen, Tourism Ireland’s Head of Brand & Marketing Communications, said: “Tourism Ireland is delighted to unveil our new suite of videos, which are part of our ‘Fill your heart with Ireland’ global campaign. The various videos focus on passion points – such as cycling and hiking, our rich built heritage and our spectacular views and landscape – and highlight the breadth of experiences on offer on a holiday here. We’re sharing the videos with our fans and followers on social media, to inspire them to put the island of Ireland on their holiday ‘wish list’.” 

One of the new videos is a road trip in counties Donegal and Antrim, which highlights our spectacular views and scenery and showcases the fun, unique and enriching experiences that can be had on a road trip here. It features locations like Mamore Gap, Wild Alpaca Way at Five Finger Strand, Horn Head, Island Roy, Portrush and Ballygalley Head. To view the video, click here.

Cycling and hiking are key passion points for prospective overseas visitors. Malin Head features in Tourism Ireland’s new hiking ad and Glenveagh National Park features as the backdrop for the new cycling ad. To view the hiking video, click here.

Tourism Ireland has also created three videos to highlight our rich heritage; these feature Slane Castle, Glenarm Castle and the Hill of Tara. To view the Slane Castle ad, click here.