Tourism Ireland attends British Tourism & Travel Show

Promoting the island of Ireland to the travel trade in Britain

Five tourism companies from the island of Ireland have joined the Tourism Ireland pavilion at the British Tourism & Travel Show, which is taking place this week at the NEC in Birmingham.  

The British Tourism & Travel Show is an annual event for the travel trade in Britain, attracting over 2,500 coach tour operators and group travel organisers. The two-day event is an important event for the participating companies from Ireland, where they meet, and do business with, key players in the British travel trade – encouraging them to introduce Ireland into their programmes for 2025 and beyond, or to extend the programmes in which Ireland already features.

Judith Cassidy, Tourism Ireland’s Acting Head of Great Britain, said: “Tourism Ireland is delighted to attend the British Tourism & Travel Show in Birmingham once again this year. This two-day event provides a valuable opportunity to link tourism businesses from Ireland with key GB tour operators who can bring visitors at scale.”