Tourism Ireland – International Programming Ireland Fund 2025
Call for TV funding applications for June Round
Tourism Ireland is delighted to announce that applications are open for the second round of its International Programming Ireland Fund 2025. The fund is designed to showcase the island of Ireland as a destination to an international audience through high-quality and engaging TV projects.
Launched in 2021, to date the fund has supported over 50 high-quality TV programmes, including celebrity-led travelogues such as Ardal O’Hanlon’s The Emerald Isles for BBC2; culture travelogues including Ireland with Michael by Wexford House for PBS, Titanic, Our Secret Histories for Channel 4 and Home of Halloween currently in production for ARTE; nature documentaries such as Ireland’s Wild Islands by Crossing the Line Productions for ARTE, Smithsonian, Sky Nature UK and SVT Sweden; and game show formats such as Het Perfecte Plaatje by ITV Netherlands for RTL4.
Successful projects will feature content that inspires and educates audiences about the island of Ireland and themes can include profiling the stunning landscapes, rich heritage, living culture, food and drink, people, characters and stories. Projects should incorporate some of the below:
- Discovery and exploration – new unique visitor experiences to appeal to mind and spirit.
- Meaningful connection to place and people – local authentic experiences.
- Meaningful connection to nature – immersion and rejuvenation by the natural beauty of the island of Ireland.
- Projects that profile Northern Ireland and our regions, as well as stories rooted in winter, spring or autumn, are of particular interest to the fund this round.
Please note, this is a factual and unscripted fund. Drama, scripted, political and current affairs programming are not eligible.
Through a competitive selection process, producers can apply for a maximum investment of up to €200,000 (requested funding must be no more than 50% of the global budget for the project). Projects must demonstrate commitment from an overseas broadcaster or distributor to be aired on channels in Tourism Ireland’s key markets, including USA, Great Britain, France, Germany, Spain, Italy, Nordics, Belgium and the Netherlands, Canada and Australia/New Zealand.
For more information and images, download the Application Guidelines HERE.
Complete the application form HERE.
Sample Application Form (for reference only) is available to download HERE.
Application deadline: 3pm GMT on 11 June, with all additional supporting documentation to be supplied at this point also. This is the final application round for 2025.
About the scheme
Since launching in 2021, Tourism Ireland’s International Programming Ireland Fund has supported almost 50 high-quality international television projects, including documentary, lifestyle, specialist factual and factual entertainment series, produced for international broadcast on channels such as Channel 4, Sky, PBS, ITV, France 3, Arte, Smithsonian, BBC, Food Network UK, Mediaset Canale 5, SVT and more. The fund is designed to attract and support new, original and commercially viable programming that will showcase the island of Ireland in our key markets overseas. Themes can include profiling the island of Ireland’s stunning landscapes, rich heritage, living culture, food and drink, soft adventure, people, characters and stories.
