The island of Ireland says ‘Hola’ in Spain

Tourism Ireland leads B2B roadshow with VisitBritain in Seville, Madrid, Valencia and Barcelona

The island of Ireland was promoted to around 200 tour operators and travel agents in four cities across Spain – at a travel trade roadshow visiting the cities of Seville, Madrid, Valencia and Barcelona. The roadshow was organised by Tourism Ireland and VisitBritain, in conjunction with Visit Norway, Poland Tourism and Czech Tourism.

Three (3) tourism companies from the island of Ireland took part in the roadshow, which involved a workshop event in each city. It was a great opportunity to meet and do business with the Spanish travel professionals, to encourage them to extend their Ireland offering, or to include the island of Ireland for the first time, in their programmes for 2025 and beyond. 

The cities of Seville, Madrid, Valencia and Barcelona were selected for the roadshow as they are key gateways, with direct flights to Ireland for Spanish holidaymakers. The roadshow provided a valuable opportunity for Tourism Ireland and its partners to remind the Spanish travel professionals all about the many great things to see and do around the island of Ireland, and all that is new and exciting.

Susan Bolger, Tourism Ireland’s Manager Spain, said: “We’re delighted that so many of our key Spanish travel trade contacts took the time to come and meet with our partners from Ireland, to learn all about our superb tourism offering. Our aim is to increase awareness of the island of Ireland among these influential Spanish tour operators and travel agents – and to help Ireland and our tourism partners secure a greater share of their business for 2025 and beyond.”

Susan Bolger, Tourism Ireland; Lorenzo Muñoz, ATS Group; Margarita Gruber, Irlanda en Español; Kathleen Lavery-Boulouha, The Causeway Hotel; Nicole Matus, Killary Fjord Boat Tours; Aislinn O'Driscoll, Fáilte Ireland; Tiernan McGee, Titanic Belfast; and Liam MacNamara and Cristina Espejo, both Tourism Ireland, on day two of the travel trade roadshow in Madrid.