‘Teeing up’ Northern Ireland in the United States
Tourism Ireland is teaming up with leading publisher Golf Digest in a new campaign to promote Northern Ireland and the island of Ireland to golfers in the United States.
The partnership includes two new online videos fronted by well-known golf and travel expert Matt Ginella, which showcase some of our great golf courses, as well as some of our many wonderful visitor experiences and attractions.
The videos – which are part of Matt’s Big City Golf series – will feature courses within easy reach of Belfast and Dublin, including Portstewart, Royal Belfast and Royal County Down, as well as Royal Dublin, Portmarnock and St Anne’s. They will also include a black taxi tour around Belfast, Titanic Belfast and lobster fishing in Ardglass. Along the way, Matt also meets up with some local ‘legends’ of golf, including retired schoolteacher Des Giffin, who famously designed the iconic front nine at Portstewart Golf Club.
The initiative will deliver over 5.5 million impressions (or opportunities to see) – with both videos set to be promoted extensively on the digital platforms of Golf Digest, including on its YouTube channel.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are delighted to partner with Golf Digest, to showcase our world-class golf to a huge audience of American golfers – and potential future holidaymakers for Northern Ireland. We want to highlight the fact that the island of Ireland offers the complete package for golfers – with some of the very best golf in the world, as well as lots of great experiences and attractions. The videos will remind viewers that now is the time to book their golfing vacation to the island of Ireland.”
Golf travel expert Matt Ginella (third left) and crew; with David Connellan, Tourism Ireland (second left); and Des Giffin, Portstewart Golf Club (centre), during filming at Portstewart Golf Club.
Notes to Editors:
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- In 2019, we welcomed 2.24 million overseas visitors to Northern Ireland, delivering revenue of £589 million.
- Tourism Ireland’s international website is www.ireland.com, 33 market sites available in 30 different countries in 11 language versions around the world.