Targeting German holidaymakers for Ireland

Tourism Ireland and partners attend important travel fair in Stuttgart 

Tourism Ireland in Germany kicked off its 2025 programme of promotions at CMT (holiday exhibition) in Stuttgart this week. Tourism Ireland is joined at CMT by ten tourism businesses from the island of Ireland.

CMT is one of the biggest travel fairs in Germany, attracting around 300,000 visitors – or potential holidaymakers for Ireland – all looking for ideas and suggestions for their next holiday. CMT also attracts leading tour operators and travel agents, as well as around 1,500 travel and lifestyle journalists, during the nine-day event. 

Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “CMT in Stuttgart is the first travel fair of the year for Tourism Ireland, providing an excellent opportunity to spread the word about the many great things to see and do on the island of Ireland and to inspire German travellers to put Ireland on their holiday ‘wish-list’ for 2025. Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world.”

Sustainable development is at the core of Tourism Ireland’s plans for the year ahead, so there will be continued focus on attracting tourists who have ‘value adding tourism traits’ – people who are likely to see more, do more, enjoy more and therefore spend more when they visit. Tourism Ireland’s message in Germany, and elsewhere around the world, is that the island of Ireland offers a world-class product all year round.