Targeting Belgian and Dutch tourists for the island of Ireland

Tourism Ireland hosts B2B travel trade workshops in Brussels and Amersfoort

The island of Ireland is being promoted to more than 70 top tour operators and travel agents from Belgium and the Netherlands this week – at Tourism Ireland’s B2B workshops in Brussels and Amersfoort (near Amsterdam).

Nineteen (19) tourism operators from the island of Ireland will connect with Belgian and Dutch travel professionals, via a series of one-to-one meetings – providing a valuable opportunity for the businesses from Ireland to showcase and sell their products.The operators will be signing contracts for 2023 and beyond; it is, therefore, a key time to influence the addition of new tourism products to their programmes.

Five tourism industry partners are also joining Tourism Ireland on sales calls to the headquarters of two major Dutch tour operators – De Jong Intra Vakanties and Buro Scanbrit – where they will have the opportunity to present to the sales teams. 

Karen van der Horst, Tourism Ireland’s Manager for Northern Europe, said: “We’re really pleased that over 70 key Belgian and Dutch travel agents and tour operators are taking the time to come and meet with our partners from the island of Ireland in Brussels and Amersfoort this week. Their participation is a strong indication that interest in visiting the island of Ireland remains high in both Belgium and the Netherlands.

“Our B2B workshops and sales calls provide a really valuable opportunity for our partners from Ireland to showcase their product. The aim is to highlight the many things to see and do on the island of Ireland to the influential Belgian and Dutch travel professionals and to help secure a greater share of their business in 2023 and beyond.”