Roscommon County Council visits Tourism Ireland in New York

Representatives of Roscommon County Council, who are in New York this week for the St Patrick’s Day period, met with senior executives from Tourism Ireland today (Friday, 14 March). They were briefed on Tourism Ireland’s promotional programme in the United States for 2025, which is in full swing right now.

St Patrick’s Day offers a unique opportunity for tourism to the island of Ireland and Tourism Ireland in the United States is rolling out an extensive programme of trade, media and consumer activity to capitalise on Ireland’s heightened profile at this time of year. 

Alison Metcalfe, Tourism Ireland’s Head of North America, said:“We were delighted to meet with the representatives of Roscommon County Council and to have the opportunity to brief them about the extensive promotional programme we are undertaking in the United States this year. The US remains an extremely important market for tourism to the island of Ireland – in terms of revenue and visitor numbers. Visitors from the United States tend to stay longer, spend more and tour extensively around our regions.

“Our St Patrick’s Day programme includes a major programme of trade, media and consumer activity. Our aim is to remind American holidaymakers that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage. We are taking every opportunity to capitalise on Ireland’s heightened profile around this St Patrick’s Day period.”

Tourism Ireland’s ‘Fill your heart with Ireland’ campaign is live in the United States right now, with ads running on TV and digital channels.

Tourism Ireland has a brand new St Patrick’s Day video – driving engagement on social media and welcoming the viewer in to feel the magic of Ireland on St Patrick’s Day. It’s wishing the world a Happy St Patrick’s Day using a haunting cover of Breathless by The Corrs, performed by Irish band Lemoncello. The video includes stunning footage of Ireland and captures the excitement of festivities happening around the island on 17th March.  The message is that, while the world goes green on one day of the year, Ireland’s beauty is evergreen, with landscapes and scenery that will leave you breathless. It will deliver an estimated 29 million quality opportunities to see (reach) what the island of Ireland has to offer as a holiday destination.

Tourism Ireland is supporting Global Greenings once again for St Patrick’s Day 2025 – working with selected iconic landmarks in key tourism markets, including the Empire State Building in New York and the Grand Ole Opr in Nashville.