Promoting the island of Ireland as a luxury destination in the US

Tourism Ireland is promoting the island of Ireland as a luxury destination at the 11th annual Luxury Travel Advisors (LTA) ULTRA Summit in Florida this week. The Muckross Park Hotel & Spa in Killarney is also attending.

LTA ULTRA Summit is a three-day event attended by travel advisors from the United States who specialise in high-spend luxury travel. It’s an invite-only event involving a programme of bespoke one-to-one appointments – offering an excellent opportunity to meet and do business with the luxury travel buyers. 

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “This week’s LTA ULTRA Summit in Florida is an excellent platform for Tourism Ireland to promote the superb luxury tourism offering available on the island of Ireland, including our castles and luxury resorts. Our aim is to raise awareness of Ireland as a luxury destination among the travel advisors in attendance and to secure a greater share of their valuable business for 2024 and beyond.”

Sarah Hamilton, Tourism Ireland; and Garrett Power, Muckross Park Hotel & Spa, at the Luxury Travel Advisors (LTA) ULTRA Summit in Florida.