26 September 2024

Italian travel journalists soak up city culture in Northern Ireland

Articles about Northern Ireland’s history and heritage to reach over 1.5M readers across Italy

Five travel journalists from Italy have been visiting Northern Ireland, as guests of Tourism Ireland and Tourism NI. The articles written by these journalists, whose publications and online platforms have a combined audience of over 1.5 million across Italy, will inspire their readers to put Northern Ireland on their holiday wish-list. 

In Derry-Londonderry, the group’s action-packed itinerary included a walking tour, followed by a visit to some of the city’s museums – including the Peacemakers Museum, Tower Museum and The Siege Museum. En route to Belfast, the journalists explored the Causeway Coastal Route, stopping at Gortmore viewing point, Mussenden Temple, Dunluce Castle, the Giant’s Causeway and Portaneevy viewing point in Ballintoy. 

In Belfast, the journalists visited the Ulster Museum and attended a special concert by the Ulster Orchestra as part of the Belfast 2024 programme. They also took part in a street art walking tour, had lunch at St George’s Market and explored the HMS Caroline, Titanic Belfast and Titanic Distillers. 

Marcella Ercolini, Tourism Ireland’s Manager for Italy, said“We were delighted to invite this group of Italian travel journalists to Derry-Londonderry and Belfast, to highlight what makes Northern Ireland a ‘must see’ destination, with a rich heritage and culture to explore. The print and online articles produced by these journalists will reach over 1.5 million people across Italy – inspiring their readers to choose Northern Ireland for future holidays.”

Italian travel journalists enjoying the views at Dunluce Castle, with Ornella Gamacchio, Tourism Ireland (right).

Notes to Editors:

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism Ireland’s international website is www.ireland.com, with 21 market sites available in 18 different countries, as well as one international site, in seven language versions around the world.