25 April 2023

From coast to continent: Tourism Ireland hosts Wild Atlantic Way roadshow

Roadshow highlights direct flights from Milan, Paris, Amsterdam and Frankfurt to the Wild Atlantic Way 

Eighteen (18) Irish tourism companies are joining Tourism Ireland’s Wild Atlantic Way roadshow in Mainland Europe this month. The four-city sales mission visited Milan and Paris last week and will visit Amsterdam and Frankfurt this week. 


The roadshow – which includes presentations, one-to-one meetings and networking opportunities – is a valuable opportunity for the tourism companies from the Wild Atlantic Way to meet with top European travel trade representatives and journalists.  

In each of the four cities, the aim is to inform and educate the travel professionals and journalists about the many things to see and do along the Wild Atlantic Way. A key message for Tourism Ireland is ease of access from Milan, Paris, Amsterdam and Frankfurt – with direct flights from each city to the Wild Atlantic Way. 

Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “We are delighted that so many key travel trade representatives and journalists are taking the time to come and meet with our partners from the Wild Atlantic Way in Milan, Paris, Amsterdam and Frankfurt – to hear all about the many things to see and do on our spectacular west coast.  

 “We are taking every opportunity to highlight the direct flights available from Milan, Paris, Amsterdam and Frankfurt straight to the Wild Atlantic Way. As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.” 


Irish tourism companies at Tourism Ireland’s Wild Atlantic Way roadshow in Paris; with Monica MacLaverty, Tourism Ireland (seventh left). 

Notes to Editors: 

Tourism companies from Ireland joining Tourism Ireland’s Wild Atlantic Way roadshow include: 

  • Aran Island Ferries (Milan and Frankfurt)
  • B&B Ireland (Milan, Frankfurt and Amsterdam)
  • Beyond the Glass Adventure Tours (Amsterdam)
  • Burren Ecotourism Network (Paris)
  • Cork Airport (Milan, Paris, Frankfurt and Amsterdam)
  • Experience Gaelic Games (Milan, Paris and Frankfurt)
  • Galway Food Tours (Paris)
  • Good Food Ireland (Milan)
  • Ireland’s Blue Book (Paris)
  • Ireland West Airport (Milan and Frankfurt)
  • Jameson Distillery Midleton (Amsterdam)
  • Music for Galway (Milan)
  • O'Donoghue Ring Collection (Milan)
  • Pure Cork (Paris and Amsterdam)
  • Siamsa Tíre (Amsterdam)
  • Skellig Six18 Distillery (Paris)
  • Spike Island (Amsterdam)
  • The Montenotte Hotel (Amsterdam)