Fred Sirieix takes on cycling challenge in Northern Ireland and Donegal
Viewers across GB to see our stunning landscapes in new TV series ‘Fred’s Tour De Ireland
TV presenter Fred Sirieix – of First Dates fame – is filming a new TV series in Northern Ireland and Donegal this month. Called Fred’s Tour De Ireland, the five-part series will air on ITV1 and the streaming service ITVX in spring 2025. Filming is supported by Tourism Ireland and Irish Ferries.
Viewers will follow Fred as he arrives by ferry into Dublin Port, all set to explore his passion for travel, food and cycling. In each episode, he’ll take on a cycle time trial challenge – in the Mourne Mountains, Strangford, Belfast, the Causeway Coast, Derry-Londonderry and County Donegal. Along the way, Fred will take in our stunning scenery, meet some locals and, of course, experience our world-class hospitality. He's already been sharing gorgeous footage from his time here with his 1 million followers on Instagram.
With Fred undertaking his cycling adventure through our stunning landscapes, this new TV show aligns with Tourism Ireland’s ambition to encourage sustainable exploration of the island of Ireland by our overseas visitors.
Julie Wakley, Tourism Ireland’s Head of GB, said: “Tourism Ireland is thrilled to welcome Fred Sirieix to Northern Ireland and Donegal, to showcase our world-class tourism offering to viewers across GB. As a keen cyclist and lover of the outdoors, we are confident TV’s most famous maître d’ will love our spectacular scenery.
“Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity to inspire potential GB travellers about what Northern Ireland and the island of Ireland has to offer for a holiday in 2025 and beyond.”
Fred Sirieix said: “I’ve always wanted to spend some quality time in Ireland to explore the land, learn about the people, plus its food and culture. Travelling by bike can bring you even closer to a place and those that live there, so who knows, I might even fall in love with a new place again …!”
Notes to Editors:
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- NISRA figures for 2023 confirm that overseas tourism to Northern Ireland contributed £675 million to the economy, driven by 2 million overseas tourists, with overseas as 56% of total tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, with 21 market sites available in 18 different countries, as well as one international site, in seven language versions around the world.