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04 April 2025

1.6 million Germans to read all about Ireland’s ‘spooky’ attractions

German journalists find inspiration on the island of Ireland

Five journalists from Germany, who have a combined audience of around 1.6 million, have been exploring the island of Ireland and our ‘spooky’ attractions, as guests of Tourism Ireland, Fáilte Ireland and Tourism NI.

The journalists – who represent various print and online publications – have been following a bespoke itinerary showcasing some of the spooky experiences that Ireland has to offer. 

Their itinerary includes a visit to Malahide Castle and a Dark Dublin Tour. They’ve also been enjoying guided tours of Brú na Bóinne and the Hill of Tara in County Meath and learning all about Ireland’s myths and legends from ‘leprechaun whisperer’ Kevin Woods in County Louth. 

Along the Causeway Coastal Route, the group explored Mussenden Temple, Dunluce Castle, the Giant’s Causeway, the Dark Hedges and Carrickfergus Castle. Their visit also included a guided tour of Crumlin Road Gaol and Game of Thrones Studio Tour.

Nadine Lehmann, Tourism Ireland’s Manager Germany, said:“We were delighted to invite this group of influential German journalists to visit the island of Ireland. There is no better way to truly appreciate what Ireland has to offer than by experiencing it first-hand. The journalists will inspire their audiences across Germany to come and explore our rich heritage for themselves, via the articles and content they produce and share.”

German journalists with Oliver Treptow, Tourism Ireland (left), at Howth Castle Cookery School.

Notes to Editors:

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • In 2024, overseas visitor spend grew by over +10% on 2023, bringing an estimated €7 billion to the island of Ireland. 
  • Tourism Ireland’s international website is www.ireland.com, with 21 market sites available in 18 different countries, as well as one international site, in seven language versions around the world.