1.1 million TV viewers in Germany and France to tune in to Northern Ireland and Ireland's Hidden Heartlands
A crew from ARTE, a European TV channel which focuses on culture, is filming on the island of Ireland this month. They are here to capture content for two 45-minute episodes – about Northern Ireland and Ireland's Hidden Heartlands. Filming is supported by Tourism Ireland, Fáilte Ireland and Tourism NI.
The episodes will air next spring in Germany and France, as part of a programme called ARTE Découverte, which focuses on discovering different countries and landscapes by highlighting the culture and history of destinations. Each episode has around 800,000 viewers and is also available on the ARTE streaming service, reaching a further 300,000 online viewers.
Nadine Lehmann, Tourism Ireland’s Manager Germany, said:“Tourism Ireland was delighted to support the production of these two 45-minute episodes showcasing Northern Ireland and Ireland's Hidden Heartlands. With around 1.1 million people in Germany and France expected to watch both episodes on the ARTE TV channel and streaming service, it’s a great way to inspire potential visitors by shining a spotlight on our rich culture, heritage and history, as well as our breath-taking landscapes.
“Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity, to inspire travellers in Germany and France to put the island of Ireland on their holiday wish-list.”
The TV crew has been filming at a number of locations including Cuilcagh Lakelands Geopark, Marble Arch Caves, Elphin Windmill, Strokestown Park House & Gardens, Carrick-On-Shannon, Sean's Bar in Athlone, Clonmacnoise and Tullamore D.E.W. Distillery Experience.
Soundman David Koj; cameraman Jan-Ole Sieg; director Anna Steuber; Bee Smith and Morag Donald, both Cuilcagh Lakelands Geopark; and Oliver Treptow, Tourism Ireland, during filming for ARTE Découverte at Cuilcagh Lakelands Geopark.
Notes to Editors:
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism Ireland’s international website is www.ireland.com, with 21 market sites available in 18 different countries, as well as one international site, in seven language versions around the world.