France is the fourth largest market for visitors to the island of Ireland.
In 2011, the island of Ireland recorded 417,000 visitors from France. August is the most popular (20%) month to visit Ireland and more than two‐thirds of our French holidaymakers arrived between May and September in 2011.
More than one‐fifth (22%) of French holidaymakers travelled to the island of Ireland by sea, the only other market apart from GB to enjoy direct sea services.
Holidaymakers from France typically stayed for approximately 8 nights.
One‐third of French holidaymakers opted to stay in a Guesthouse/B&B during their holiday making this type of accommodation by far the most popular among these visitors.
More than two‐in‐five (42%) French holidaymakers hired a car during their stay, an increase over 2010 (37%).
Most French holidaymakers travel independently (81%) and use the internet (80%) to book some element of their trip to the
island of Ireland.
More than one‐third (35%) of 2011 French holidaymakers had visited the island previously.
Most (88%) holidaymakers from France were from the ABC1 socio‐economic group but were fairly even split in terms of age
(under 35 vs. 35+ years (47:53)).
French holidaymakers are most likely (45%) to visit the island of Ireland with a partner or spouse than any other nationality.
With the exception of Australian holidaymakers, the French are the least likely (18%) to visit Dublin only.
Hiking/cross‐country walking continues to be the most popular active pursuit among French holidaymakers in 2011 (32%).
The Paris region, the West and the South East generated the most holidaymakers for the island of Ireland in 2011.