Tourism Ireland publishes a Visitors Facts and Figures document every year. These publications give an overview of tourism to the island; the number of tourists from specific markets, who they are, where they go and what they spend.
These Market Profiles summarise tourism trends amongst holidaymakers to the island of Ireland. They also contain valuable consumer insights and details on Tourism Ireland marketing activities in each market.
Our series of Marketing Insights provides information on markets, consumers and target segments which will be of interest to anyone wishing to increase their tourism business overseas.
Restoring Tourism Growth from the British Market, ‘North America: Land of Opportunity’ -An Action plan for growing Tourism from the North American Market, and New and Developing Markets Review are strategic documents recently published by Tourism Ireland. They aim to give an insight into these changing markets, consumers and target segments which will be of interest to anyone wishing to increase their tourism business overseas.
