Germany Overview

443,000 German visitors came to the island of Ireland in 2011. Germany is the island’s largest tourism-generating market to the island of Ireland from Mainland Europe.

Germany remains the largest outbound market in the world.

After GB and the US, Germany is the island of Ireland's most important market in terms of visitors, holidaymakers, promotables and revenue.

Two‐thirds (65%) of German holidaymakers visited the island between May and September in 2011.

With an average length of stay of 8.7 nights (shorter than in 2010) , German holidaymakers stay longer than any other

Guesthouses & B&B’s (26%) and hotels (25%) are the most popular type of accommodation used by holidaymakers from
Germany. Hostels and holiday homes represent the majority of “Other” accommodation used by one‐in‐four German
holidaymakers (24%).

Dublin, South‐West and Western regions are the most popular areas visited by German holidaymakers.

One‐in‐five (19%) visitors from German came on a package holiday in 2011.

Some element of the trip was booked online by three‐fifths of German holidaymakers. Air/sea tickets (67%) and accommodation (54%) were most often booked online among online bookers.

It was a “first visit” for two‐thirds of German holidaymakers in 2011.

More than half (56%) of holidaymakers from Germany were under 35 years of age.

Hiking/walking cross country is a popular (21%) activity among German holidaymakers.


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