Great Britain Marketing Activities
The Tourism Ireland teams in the Great Britain market aggressively throughout the year.
Great Britain has been the main market for visitors the island of Ireland for many years. And, today, more than half of all our overseas visitors comes from Britain. Our challenge is to continue to convince ever greater numbers of British people that “now” is the time to visit the island of Ireland, given the vast array of destinations available to them.
We use a variety of marketing communications tools to get our message through - including advertising on television, radio, outdoors and in cinemas, in national and regional newspapers and lifestyle magazines; extensive publicity campaigns nationwide; direct marketing - using online and more traditional methods; and intensive promotional activity at travel and lifestyle exhibitions, fairs and events.