Our Markets

Tourism Ireland markets the island of Ireland in over 20 markets across the world. Over the years, we have developed a detailed and in-depth understanding of those markets and the best-prospects consumers within them, as well as any significant changes taking place, which we are happy to share with our partners in the industry. 

In this section, you will find details of market performance, insights into market trends and consumer behaviour, examples of Tourism Ireland’s marketing activity in key markets, information on how to become involved with us in marketing your own product or service overseas, and contact details for further information.

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