St Patrick's Campaign 2012
Global Tourism Push Gets Green Light
World goes ‘Green’ for St Patrick’s Day
Over 30 of the world’s top, iconic landmarks across six continents went ‘green’ to mark St Patrick’s Day this year. This signalled the start of the tourism season and a major push to grow visitor numbers from overseas.
The biggest ‘greening’ to date captured media and public attention in markets across the world and put the island of Ireland in the publicity spotlight as an attractive holiday destination.
The celebrations kicked off with the Sydney Opera House, the Sky Tower in Auckland and the Oriental Pearl TV Tower in Shanghai all going ‘green’. Burj Al Arab in Dubai and Table Mountain in South Africa were next.
In Europe, the Leaning Tower of Pisa, the Prince’s Palace of Monaco, the Cibeles fountain in Madrid, the TV Tower in Berlin, the ‘Lighthouse’ in Düsseldorf, Brussels Town Hall, the Burgtheater in Vienna, Hötorgsskraporna in Stockholm and the Municipal Stadium in Poznań, Poland – where the Irish team will play during Euro 2012 – and the Palace of Culture and Science in Warsaw, all went ‘green.’
Also in Spain, an entire town on the Costa Blanca, called Moraira, went ‘green’ and, thanks to Irish student Ben Finnegan, so did the Town Hall in the Plaza Mayor in Salamanca.
In Britain, the London Eye went green once again and was joined by the Glasgow Eye, Selfridges department stores in London and Birmingham, the Town Hall in Manchester, the Clyde Auditorium (the Armadillo) in Glasgow and The Hub and the Camera Obscura in Edinburgh. And, a flock of sheep in West Lothian, Scotland, donned green fleece for the day!
The homepage of lastminute.com in GB was ‘greened’ 16th - 19th March. Opodo sent out “Happy St Patrick’s Day” emails with attractive holiday offers and ebookers ‘greened’ five London taxis to promote their island of Ireland offers around the city.
In North America, Niagara Falls (both Canadian and US sides), the Empire State Building in New York, the replica “Chrysler Building” in the New York-New York Hotel & Casino in Las Vegas and both the Coit Tower and City Hall in San Francisco turned green.
Millions of people in Britain and elsewhere around Europe who tuned in to watch the Ireland v England game at Twickenham saw ‘Jump into Ireland’ sideline advertising and St Patrick's Day messages.