Popular Huffington Post Website Showcases Northern Ireland in GB

31 May 2013

Visitors to the travel pages of the Huffington Post in Great Britain will be seeing fabulous footage of Belfast and Northern Ireland over the coming weeks. Two new films, commissioned by Tourism Ireland and fronted by BBC Radio One DJ Phil Taggart, have gone live today, showcasing Northern Ireland on the hugely popular news website.

Popular broadcaster Phil Taggart, who was born in Omagh, was invited back home recently by Tourism Ireland to film the two videos – as part of a brand new promotion to attract GB tourists to Northern Ireland. The four-week promotion also includes feature articles and blogs about the many great things to see and do in Northern Ireland, stunning photography, Northern Ireland ads, as well as a great competition to win a weekend break in Belfast.

In the films, Phil describes Belfast as a “total must visit”. We see him take a fun Segway tour of Belfast, try some of our delicious culinary offerings in St George’s Market and Made in Belfast, indulge his passion for music at the Oh Yeah centre and go thrill-seeking on a dirt-bike at the Barnett Demesne Trails and Jumps Park. He spends time exploring Titanic Belfast, learning about the ship-building heritage for which Belfast is famous, and also takes a trip along the spectacular Causeway Coastal Route to the Giant’s Causeway.

To view the films, click here.

Commenting on the new promotion, Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Phil’s quirky and enthusiastic style is perfect for showcasing Northern Ireland as a fun, vibrant and modern place to visit and these films are sure to appeal to one of our new target audiences in GB – younger travellers looking for a new and exciting destination with a unique vibe. Great Britain is the largest and most important market for tourism to Northern Ireland and right now, we are rolling out the new ‘GB Path to Growth’ strategy, which aims to return this all-important market to sustained growth. We are targeting new groups that are receptive to the type of experience Northern Ireland can offer and raising awareness of the many things to see and do here – underpinned by a strong value message.”

BBC Radio One’s Phil Taggart (second left), before his Segway tour of Belfast; also pictured are Sam Reid, Tourism Ireland (left); Wesley Jameson, Segway NI (second right); and cameraman Irwin Armstrong.


Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland, delivering revenue of £368 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.


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