Travel writers from Germany, Holland, Norway and India were in Northern Ireland this week, as guests of Tourism Ireland. They were here to experience and enjoy kayaking on Strangford Lough and around the North Coast.
Following an itinerary devised by the Northern Ireland Tourist Board and led by Stephen Craig, the president of the Canoe Association of Northern Ireland, the group spent time kayaking in and around the many islands and inlets to be found in Strangford Lough. The group also spent a day sea kayaking along the Causeway Coast, taking in the magnificent sea views of the Carrick-a-Rede rope bridge and the Giant’s Causeway.
Niall Gibbons, Tourism Ireland’s Chief Executive, said: “Tourism Ireland was delighted to invite these journalists to come and explore some of the many things to do and see in Northern Ireland. Strangford Lough and the Causeway Coast are both areas of outstanding natural beauty and I know the journalists were impressed by the stunning scenery, clear waters and the iconic visitor attractions.
“Media visits like this are an important element of our busy publicity programme each year, helping to raise the profile of Northern Ireland and ultimately to achieve our goal of increasing visitor numbers from around the world.”
Ready for action are (back, l-r) Joost Brantjes, De Persdient (Holland); Sigi Weinhardt, femlife.de (Germany); Koert Struijk, Paddling magazine (Norway); Stephen Craig, president of the Canoe Association of Northern Ireland; Rainer Heubeck, freelance writer (Germany); and (front) Rishad Saam Mehta, Travel + Leisure magazine and JetWings (India).-
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 028 70359260
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2012, 1.55 million overseas visitors came to Northern Ireland, delivering revenue of £418 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.