The spectacular scenery and rich heritage of counties Clare and Galway will feature in a new TV ad and video – encouraging thousands of Australian travellers to consider Ireland as their holiday destination for 2014.
The ad and video are being produced by Trafalgar, one of Australia’s major travel companies, which sells holidays to over 200 destinations worldwide. Invited here by Tourism Ireland, the film crew – including directors James Dive and Luke Crethar (from The Glue Society in Sydney) and producers Tracey-Lee Permall and Will O’Rourke from Australia – is in Ireland this week, capturing the footage which will be used to create the TV ad and video. The ads will air on Australian television, and the video will feature on key websites, from October of this year until February 2014 – a key booking period for Australian travellers.
Footage captured includes the Cliffs of Moher, Bunratty Castle, Barrtrá Seafood Restaurant in Lahinch, Poulnabrone Dolmen, Kinfenora High Crosses, Leamaneh Castle and Ballyvaughan; and Dunguaire Castle, Kinvara, Shop Street and Tig Coilí bar in Galway. The itinerary for the recce was designed by Fáilte Ireland.
For 2014, Ireland is one of two destinations specially selected by Trafalgar as “hero destinations” – from those 200 other countries. Diane Butler, Tourism Ireland’s manager in Australia, said: “We are delighted to work with Trafalgar on this project – it is a really wonderful opportunity to showcase Clare and Galway and the island of Ireland as a premier destination to a large audience of potential holidaymakers for Ireland. Australia and New Zealand are important markets for tourism to Ireland and the latest figures from the CSO – for the May-July 2013 period – show growth of almost +17%, when compared with the same three-month period in 2012. By the end of 2013, we hope to have welcomed about 180,000 Australian and New Zealand travellers to the island of Ireland. Working with Trafalgar provides us with an excellent opportunity to develop even more business from Australia.”
2012 was a record year for visitor numbers from Ireland’s long-haul markets. And indications for 2013 are also positive; with Etihad’s increase of +35% in capacity on its service from Abu Dhabi to Dublin this year, which is in addition to the Emirates service from Dubai, the island of Ireland is more accessible than ever before for visitors from long-haul markets like Australia.
Rob Marsh, director of photography; Chris Hollis, cast member; John Byrne, travel director, Trafalgar; Chloe Welsh, Richard Laing and Angela Koo, all cast members – during filming at O’Brien’s Tower at the Cliffs of Moher.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.