A group of leading French travel writers visited west Cork last week, as guests of Tourism Ireland, Fáilte Ireland and Brittany Ferries. Representing a wide range of travel and lifestyle publications (both traditional and online), the group sailed to Cork from Roscoff to experience at first-hand some of the many things to see and do in this part of Ireland for French holidaymakers.
The journalists kicked off their visit with a stop at the Mizen Head Visitor Centre. Then it was on to Schull, where they dined at Grove House. During their time here, they also enjoyed a guided tour of Bantry House, visited Castletownbere, took the cable car to Dursey Island and the ferry to Garnish Island. The group also visited Kenmare and Sneem in Co Kerry.
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme. In 2012, there were over 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value.
Billy Condon, Tourism Ireland’s manager in Southern Europe, said: “Tourism Ireland is delighted to welcome this group of French travel writers to West Cork and to Ireland. Fact-finding visits like this are very important, in terms of showcasing West Cork, as well as the ease of access from Brittany to this part of Ireland, through the media in France. It is now easier than ever to get to the island of Ireland from all regions of France and Tourism Ireland, together with our industry partners, is pulling out all the stops to convey the message that there has never been a better time to visit.”
France is an important market for tourism to the island of Ireland and the most recent figures from the CSO (for the period February to April) show a strong start to 2013, with visitor numbers up +20%, compared to the same period in 2012. With the extensive programme of festivals and events taking place across the island this year, as part of The Gathering and Derry~Londonderry UK City of Culture, Tourism Ireland’s message is that there has never been a better time to visit.
French journalists at Bantry House with Grégoire Hermann, Tourism Ireland (second left).
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011 discoverireland.com attracted almost 12 million unique visitors.