Twenty-four tourism enterprises from around the island of Ireland were in Germany last week for IMEX, the major business tourism exhibition which takes place each year in Frankfurt.
IMEX – International Meetings and Events Exhibition – is a key event in the calendar for the MICE (meetings, incentive, conferences and events) industry. Attracting about 9,000 visitors, including almost 4,000 influential business tourism buyers from 75 different countries, the three-day trade show offered excellent business and networking opportunities for the participating Irish tourism companies.
Zoe Redmond, Tourism Ireland’s manager for Central Europe, said: “IMEX is a wonderful opportunity to build awareness of our world-class business and conference facilities, as well as the great experiences delegates can enjoy in Ireland on the sidelines of their conference or meeting. The superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is a very attractive destination for the business tourism market.
“Business tourism is an important, high yield sector and Tourism Ireland, working with Fáilte Ireland and the Northern Ireland Tourist Board, has a busy programme of promotional activity under way throughout 2013, to grow this type of tourism. These promotions are highlighting the ease of access to Ireland, as well as the good value rates available for meetings and conferences and getting the island of Ireland known for excellence in business support.”
Business tourism is the most lucrative form of tourism; visitors who travel here for business purposes spend about 2.5 times more than the average tourist.
Caroline Phelan, Tourism Ireland; Paul Shortall, Lough Eske Castle, Donegal; Aoife Thomas, Derry Visitor & Convention Bureau; and Aoife Kernan, Tourism Ireland, at IMEX in Frankfurt.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.