An estimated 5 million people across the United States tuned in to see celebrity chef Catherine Fulvio on The Today Show, the daily morning television show on NBC.
Tourism Ireland in New York arranged for Catherine Fulvio to appear on the hugely popular programme, to celebrate St Patrick’s Day and to highlight our world-class food. During her time in New York, Catherine also prepared lunch for some of the top culinary and food journalists in New York, at an event organised by Tourism Ireland in conjunction with Kerrygold.
Tourism Ireland also sponsored Clodagh McKenna’s TV series which aired on PBS (the Public Broadcasting Service) across the US. Other ‘ambassador’ chefs from the island of Ireland who were in the US over the St Patrick’s Day period included Neven Maguire (who appeared on QVC, the popular home shopping channel), Rachel Allen, Kevin Dundon, Derry Clarke, Noel McMeel and Ian Orr.
Joe Byrne, Tourism Ireland’s Executive Vice President for the US and Canada, said: “Catherine, and the other chefs who were in the US over the St Patrick’s period, are fantastic ambassadors for the island of Ireland and our world-class food. Food is a vital component of the tourism experience and increasingly Ireland is becoming known for its cuisine, with a reputation for high quality, natural products used in both traditional and innovative dishes. The quality of our food is one of the key themes being promoted by Tourism Ireland in the US this year.”
Celebrity chef Catherine Fulvio (second left) on NBC’s Today Show with the show’s hosts Tamron Hall, Al Roker and Willie Geist.
TV producer Mike Mathis; Catherine Fulvio; Joe Byrne, Tourism Ireland; and Molly O’Loughlin, Kerrygold, at a lunch attended by some of the top culinary and food journalists in New York.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.